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<channel>        <title><![CDATA[Thomas Wine ~朵瑪酒坊]]></title>
        <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine]]></link>
        <description><![CDATA[葡萄，是上天恩賜法國最珍貴的作物；
                    美酒，則是法國與世最完美的禮物！]]></description>
	<lastBuildDate>Tue, 14 Oct 2008 13:10:55 CST</lastBuildDate>
        <language>zh-tw</language>         <item>
            <title><![CDATA[語言不是問題，真心拉近距離]]></title>
            <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=820]]></link>
            <description><![CDATA[<p>這趟琉球行讓我反省我做事的態度!!! 原因如下-</p>
<p><a href="http://invisiblealan.spaces.live.com/blog/cns!7F125AF6E9402450!520.entry">http://invisiblealan.spaces.live.com/blog/cns!7F125AF6E9402450!520.entry</a></p>
<p>&nbsp;</p>]]></description>
            <pubDate>Tue, 14 Oct 2008 13:10:32 CST</pubDate>
            <guid><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=820]]></guid>
         </item>         <item>
            <title><![CDATA[海角七號]]></title>
            <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=818]]></link>
            <description><![CDATA[<p><embed allowscriptaccess="never"  src="http://www.youtube.com/v/v4SARPcmfvk&amp;hl=zh_TW&amp;fs=1" width="260" height="240" type="application/x-shockwave-flash"></embed>
<p>&nbsp;</p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><font size="3"><span lang="EN-US"><font face="Calibri">“</font></span><span style="FONT-FAMILY:'新細明體', 'serif';">海角七號</span><span lang="EN-US"><font face="Calibri">”</font></span><span style="FONT-FAMILY:'新細明體', 'serif';">和酒有什麼關係</span><span lang="EN-US"><font face="Calibri">??</font></span></font></p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><font size="3"><span style="FONT-FAMILY:'新細明體', 'serif';">不多說，自已去看過就知道</span><span lang="EN-US"><font face="Calibri">~</font></span></font></p>
<p>(請參考- <a href="http://cape7.pixnet.net/blog/post/21633648">http://cape7.pixnet.net/blog/post/21633648</a>&nbsp;)</p>
<p>&nbsp;</p>]]></description>
            <pubDate>Tue, 30 Sep 2008 15:30:36 CST</pubDate>
            <guid><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=818]]></guid>
         </item>         <item>
            <title><![CDATA[品味法國文化-波爾多葡萄酒]]></title>
            <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=810]]></link>
            <description><![CDATA[<table cellSpacing="1" cellPadding="4" width="700" align="center" bgColor="#eeeeee" border="0">
<tbody>
<tr>
<td align="right" width="142" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">課程名稱：</font></span></td>
<td width="539" bgColor="#ffffff">品味法國文化－波爾多葡萄酒</td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">學分：</font></span></td>
<td bgColor="#ffffff">1</td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">編號：</font></span></td>
<td bgColor="#ffffff">A2008311</td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">授課教師：</font></span></td>
<td bgColor="#ffffff"><a href="http://khhcu.sam.com.tw/course.php?id=903#">邱琳雅</a></td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">星期：</font></span></td>
<td bgColor="#ffffff">上課安排在：星期五;</td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">上課時間：</font></span></td>
<td bgColor="#ffffff">晚上7：00〜9：00</td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">上課地點：</font></span></td>
<td bgColor="#ffffff">前金國中</td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">班代姓名：</font></span></td>
<td bgColor="#ffffff">9/12開課.額滿</td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">周數：</font></span></td>
<td bgColor="#ffffff">9</td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">收費：</font></span></td>
<td bgColor="#ffffff">1000</td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">已選人數：</font></span></td>
<td bgColor="#ffffff">0</td></tr>
<tr>
<td align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">人數：</font></span></td>
<td bgColor="#ffffff">30</td></tr>
<tr>
<td vAlign="top" align="right" bgColor="#ffffff"><span class="style3"><font color="#666666" size="2">課程內容說明：</font></span></td>
<td bgColor="#ffffff">&nbsp;<font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA" style="COLOR:black;">授課時間：</span><span style="">星期五</span><span lang="AR-SA" style="COLOR:black;">（晚上</span><span lang="EN-US" style="COLOR:black;">7</span><span lang="AR-SA" style="COLOR:black;">：</span><span lang="EN-US" style="COLOR:black;">00</span><span lang="AR-SA" style="COLOR:black;">〜</span><span lang="EN-US" style="COLOR:black;">9</span><span lang="AR-SA" style="COLOR:black;">：</span><span lang="EN-US" style="COLOR:black;">00</span><span lang="AR-SA" style="COLOR:black;">）</span><span lang="EN-US" style="COLOR:black;"> </span></font> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA" style="COLOR:black;">授課地點：</span><span style="COLOR:black;">校本部<span lang="EN-US">-前金國中 </span></span></font></p> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA" style="COLOR:black;">課程編號：</span><span lang="EN-US" style="COLOR:black;">A97311/</span><span lang="AR-SA" style="COLOR:black;">學分數：</span><span lang="EN-US" style="COLOR:black;">1</span><span lang="AR-SA" style="COLOR:black;">學分</span><span lang="EN-US" style="COLOR:black;">/</span><span lang="AR-SA" style="COLOR:black;">招生人數：</span><span lang="EN-US" style="COLOR:black;">30</span><span lang="AR-SA" style="COLOR:black;">人</span><span lang="EN-US" style="COLOR:black;"> </span></font></p> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;"><strong><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA">收費方式：</span><span lang="EN-US" style="">1000</span><span lang="AR-SA">元</span><span lang="EN-US" style=""> </span></font></strong></p> 
<p class="MsoNormal" style="MARGIN-LEFT:50.6pt;TEXT-INDENT:-50.6pt;LINE-HEIGHT:12pt;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA" style="COLOR:black;">教師背景：</span><span lang="AR-SA" style="COLOR:black;">最高學歷：</span><span lang="AR-SA" style="">碩士，畢業於法國巴黎高等商業學院</span><span lang="EN-US" style="">Ecole superieure de commerce de Paris (ESCP-EAP)</span><span style="">。</span><span lang="AR-SA" style="COLOR:black;">經</span><span lang="EN-US" style="COLOR:black;">&nbsp;&nbsp;&nbsp; </span><span lang="AR-SA" style="COLOR:black;">歷：</span><span lang="EN-US" style="COLOR:black;">2005 四月~七月 文藻外語學院推廣教育中心擔任法文課講師2001-2005 法國雷諾汽車(Renault SA)擔任汽車零件採購專員1998-1999文藻外語學院推廣教育中心擔任英文課講師</span><span lang="EN-US" style=""> </span></font></p> 
<p class="MsoNormal" style="MARGIN-LEFT:49pt;TEXT-INDENT:-49pt;LINE-HEIGHT:12pt;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA">課程理念：</span><span style="">以多元之授課方式，結合觀光、休閒、遊憩、娛樂多面向內容，介紹法國</span><span style="">葡萄酒</span><span style="">文化。社區大學學員多重視自我提升及終生學習，族群不乏銀髮族、退休人士及上班族…等。學員們在忙碌之餘不忘進修，想必希望能以較為輕鬆、無課程壓力方式，達到學習進修之目的。有鑑於此，講師特別規劃了一系列課程內容，以寓教於樂之方式配合多媒體教材教學，讓學員們於課堂中亦能悠遊法國文化，身歷其境感受其人文之美。講師學士文憑</span><span lang="AR-SA" style="">畢業於加拿大蒙特婁麥基爾</span><span lang="EN-US" style="">McGill University (Montreal, Canada)</span><span lang="AR-SA" style="">大學</span><span style="">，主修法國文學；而後，在前往</span><span lang="AR-SA" style="">法國巴黎</span><span style="">攻讀碩士學位。且，畢業後也於法國工作多年，對法國文化或是地區特色皆有深入了解，必能為學員們帶來一趟兼具知性與感性的人文之旅。<span lang="EN-US"> </span></span></font></p> 
<p class="MsoNormal" style="MARGIN-BOTTOM:0pt;MARGIN-LEFT:51pt;TEXT-INDENT:-51pt;LINE-HEIGHT:12pt;MARGIN-RIGHT:0cm;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA">授課方式：</span><span style="">配合多媒體教材（如：圖片、影片…等）分堂探討法國</span><span style="">葡萄酒</span><span style="">文化，帶領學員暢遊法國</span><span style="">葡萄酒產</span><span style="">區。</span><span style="">品嚐七瓶葡萄酒</span><span lang="EN-US" style=""> </span></font></p> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA">評鑑方式：</span><span style="">期末考試<span lang="EN-US"> </span></span></font></p> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA">選課要求：</span><span style="COLOR:black;">材料費用：每人<span lang="EN-US">700元；內容：七瓶</span></span><span style="">葡萄酒</span><span lang="EN-US" style="COLOR:black;"> </span></font></p> 
<p class="MsoNormal" style="MARGIN-LEFT:50pt;TEXT-INDENT:-50pt;LINE-HEIGHT:12pt;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA">推薦書目：</span><span style="COLOR:black;">林裕森，《城堡裡的珍釀－波爾多葡萄酒》，積木文化，<span lang="EN-US">2001年12月初版。 </span></span></font></p> 
<p class="MsoFooter" style="LINE-HEIGHT:12pt;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA">課程大綱：</span><span lang="EN-US" style=""> </span></font></p> 
<p class="MsoNormal" style="MARGIN-LEFT:24pt;LINE-HEIGHT:12pt;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">&nbsp; </span></font></p> 
<table style="BORDER-RIGHT:medium none;BORDER-TOP:medium none;MARGIN-LEFT:43.95pt;BORDER-LEFT:medium none;BORDER-BOTTOM:medium none;BORDER-COLLAPSE:collapse;" cellSpacing="0" cellPadding="0" border="1">
<tbody>
<tr>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:black 0.25pt solid;PADDING-LEFT:1.4pt;BACKGROUND:#e5e5e5;PADDING-BOTTOM:0cm;BORDER-LEFT:black 0.25pt solid;WIDTH:30pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;" vAlign="top" width="40">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">週次<span lang="EN-US"> </span></span></font></p> 
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<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:black 0.25pt solid;PADDING-LEFT:1.4pt;BACKGROUND:#e5e5e5;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:154.25pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;" vAlign="top" width="206">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA" style="">主題</span><span lang="EN-US" style=""> </span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:black 0.25pt solid;PADDING-LEFT:1.4pt;BACKGROUND:#e5e5e5;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:233.9pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;" vAlign="top" width="312">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="AR-SA" style="">內容</span><span lang="EN-US" style=""> </span></font></p> 
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<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:black 0.25pt solid;WIDTH:30pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:25.05pt;" vAlign="top" width="40">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">1 </span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:154.25pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:25.05pt;" vAlign="top" width="206">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">法國簡介、法國文字、語言之美、葡萄酒介紹<span lang="EN-US"> </span></span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:233.9pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:25.05pt;" vAlign="top" width="312">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">簡易法文<span lang="EN-US"> : 問候語 </span></span></font></p> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">酒標解讀<span lang="EN-US"> 1 </span></span></font></p> 
</td></tr>
<tr style="HEIGHT:34.95pt;">
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:black 0.25pt solid;WIDTH:30pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:34.95pt;" vAlign="top" width="40">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">2 </span></font></p> 
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<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:154.25pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:34.95pt;" vAlign="top" width="206">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">法國葡萄酒文化<span lang="EN-US"> </span></span></font></p> 
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<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:233.9pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:34.95pt;" vAlign="top" width="312">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">酒標解讀<span lang="EN-US"> 2、酒杯的重要、葡萄品種介紹、正確品酒步驟、品嚐葡萄酒 1 </span></span></font></p> 
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<tr style="HEIGHT:16.05pt;">
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:black 0.25pt solid;WIDTH:30pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:16.05pt;" vAlign="top" width="40">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">3 </span></font></p> 
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<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:154.25pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:16.05pt;" vAlign="top" width="206">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">波爾多法定產區<span lang="EN-US"> </span></span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:233.9pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:16.05pt;" vAlign="top" width="312">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">波爾多法定產區概述、品嚐葡萄酒<span lang="EN-US"> 2 </span></span></font></p> 
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<tr style="HEIGHT:20.6pt;">
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:black 0.25pt solid;WIDTH:30pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:20.6pt;" vAlign="top" width="40">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">4 </span></font></p> 
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<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:154.25pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:20.6pt;" vAlign="top" width="206">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">波爾多葡萄酒分級制度<span lang="EN-US"> </span></span></font></p> 
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<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:233.9pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:20.6pt;" vAlign="top" width="312">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">1855</span><span style="">年分級制度、品嚐葡萄酒<span lang="EN-US"> 3 </span></span></font></p> 
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<tr style="HEIGHT:35.85pt;">
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:black 0.25pt solid;WIDTH:30pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:35.85pt;" vAlign="top" width="40">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">5 </span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:154.25pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:35.85pt;" vAlign="top" width="206">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">酒堡巡禮<span lang="EN-US"> 1 </span></span></font></p> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">Sauternes</span><span lang="EN-US" style=""> 產區介紹 </span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:233.9pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:35.85pt;" vAlign="top" width="312">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">貴腐甜酒</span><span lang="EN-US" style="">Chateau d’Yquem </span></font></p> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">品嚐葡萄酒<span lang="EN-US"> 4 </span></span></font></p> 
</td></tr>
<tr style="HEIGHT:35.85pt;">
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:black 0.25pt solid;WIDTH:30pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:35.85pt;" vAlign="top" width="40">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">6 </span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:154.25pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:35.85pt;" vAlign="top" width="206">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">酒堡巡禮<span lang="EN-US"> 2 </span></span></font></p> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">五大酒莊介紹<span lang="EN-US"> </span></span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:233.9pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:35.85pt;" vAlign="top" width="312">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">Chateau Lafite Rothschild、Chateau Mouton Rothschild、Chateau Haut Brion、Chateau Latour、Chateau Margaux、</span><span style="">品嚐葡萄酒<span lang="EN-US"> 5 </span></span></font></p> 
</td></tr>
<tr style="HEIGHT:34.75pt;">
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:black 0.25pt solid;WIDTH:30pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:34.75pt;" vAlign="top" width="40">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">7 </span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:154.25pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:34.75pt;" vAlign="top" width="206">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">法國西南部<span lang="EN-US"> </span></span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:233.9pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:34.75pt;" vAlign="top" width="312">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">Grotte de Lascaux </span></font></p> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">Bergerac </span><span style="">品嚐葡萄酒<span lang="EN-US"> 6 </span></span></font></p> 
</td></tr>
<tr style="HEIGHT:16.2pt;">
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:black 0.25pt solid;WIDTH:30pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:16.2pt;" vAlign="top" width="40">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">8 </span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:154.25pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:16.2pt;" vAlign="top" width="206">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">薄酒來<span lang="EN-US"> </span></span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:233.9pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:16.2pt;" vAlign="top" width="312">
<p class="MsoNormal" style="TEXT-INDENT:3.2pt;LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">介紹薄酒來產區、品嚐葡萄酒<span lang="EN-US"> 7 </span></span></font></p> 
</td></tr>
<tr style="HEIGHT:14.25pt;">
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:black 0.25pt solid;WIDTH:30pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:14.25pt;" vAlign="top" width="40">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">9 </span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:154.25pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:14.25pt;" vAlign="top" width="206">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span style="">期末考試<span lang="EN-US"> </span></span></font></p> 
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4">&nbsp;<span lang="EN-US" style=""> </span></font></p> 
</td>
<td style="BORDER-RIGHT:black 0.25pt solid;PADDING-RIGHT:1.4pt;BORDER-TOP:medium none;PADDING-LEFT:1.4pt;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;WIDTH:233.9pt;PADDING-TOP:0cm;BORDER-BOTTOM:black 0.25pt solid;HEIGHT:14.25pt;" vAlign="top" width="312">
<p class="MsoNormal" style="LINE-HEIGHT:12pt;TEXT-ALIGN:justify;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4">&nbsp;<span lang="EN-US" style=""> </span></font></p> 
</td></tr></tbody></table>
<p class="MsoNormal" style="MARGIN-TOP:6pt;LINE-HEIGHT:12pt;"><font face="&#x006a19;&#x006977;&#x009ad4;" size="4"><span lang="EN-US" style="">&nbsp; </span></font></p> 
</td></tr></tbody></table>]]></description>
            <pubDate>Wed, 24 Sep 2008 16:15:02 CST</pubDate>
            <guid><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=810]]></guid>
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            <title><![CDATA[你怎麼說-改版]]></title>
            <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=809]]></link>
            <description><![CDATA[<p><embed allowscriptaccess="never"  src="http://www.youtube.com/v/nGVF13c5SeE&amp;hl=zh_TW&amp;fs=1&amp;loop=1" width="260" height="220" type="application/x-shockwave-flash"></embed>
<p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">最近的台灣人聯提案再度被幹掉加上毒奶粉事件，</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';">Rainman</span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">有感而發改編鄧麗君的名曲</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';">”</span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">你怎麼說</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';">”</span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">…(或許有機會去&quot;全民最大黨&quot;應徵工作)</span></p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">唉</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';">~ </span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">日子真不好過</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';">!!!</span></p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';"></span>&nbsp;</p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';"></span>&nbsp;</p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">我沒惡整你　你惡整我</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';"><br></span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">連人聯都不給過</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';"><br></span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">證明你一切都是在騙我</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';"><br></span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">看今天你怎麼說</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';"><br><br></span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">你的毒奶粉害死我</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';"><br></span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">一害就是許久多</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';"><br></span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">三百六十五個日子不好過</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';"><br></span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">你心裡根本沒有我</span><span lang="EN-US" style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'Arial', 'sans-serif';"><br></span><span style="FONT-SIZE:9pt;COLOR:black;FONT-FAMILY:'新細明體', 'serif';">把我的祖權還給我</span></p>]]></description>
            <pubDate>Wed, 24 Sep 2008 11:08:34 CST</pubDate>
            <guid><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=809]]></guid>
         </item>         <item>
            <title><![CDATA[In the game of attraction, some of us are led by nose]]></title>
            <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=808]]></link>
            <description><![CDATA[&quot;Who knows the secrets of the human heart?&quot; asked the bartender at the end of 1992&#39;s gender-bending caper <a href="http://www.imdb.com/title/tt0104036/plotsummary" target="_blank"><em><font color="#00529b">The Crying Game</font></em></a>, a meditation on love, attraction and human nature. Well, scientists are still wrestling with the rules of attraction, but the nose, rather than the heart, may be the place to start looking for an answer, suggests one new study.&nbsp; 
<p>Since 1995, researchers such as <a href="http://www.unil.ch/dee/page21538_en.html" target="_blank"><font color="#00529b">Claus Wedekind</font></a> of Switzerland&#39;s University of Lausanne have pursued the notion that scent may play a role in human mating, following the observation that mice, rats, sand lizards and even fish prefer mates with immune system genes unlike their own. In animals, scents provide the signal of this difference, which evolutionary biologists find leads to offspring with healthier immune systems who are able to fend off a wider variety of ailments. Pheromone experiments, most famously done with scents from men&#39;s sweaty T-shirts evaluated for attractiveness by women, have found some evidence of dissimilar immune system preferences in people.&nbsp;&nbsp; 
<p>So, &quot;Birds do it, bees do it. Even educated fleas do it,&quot; as Cole Porter once penned. &quot;Let&#39;s do it, let&#39;s fall in love.&quot; 
<p>But is it so simple? Not every study has found the pheromone effect. <a href="http://www.pbs.org/wgbh/evolution/library/01/6/l_016_08.html" target="_blank"><font color="#00529b">A 2002 study looking at T-shirt odors</font></a>, for example, found the preference instead was for scents from men with similar immune systems rather than dissimilar ones. Hoping to look at the question from another angle, a <a href="http://www.plosgenetics.org/article/info:doi/10.1371/journal.pgen.1000184" target="_blank"><font color="#00529b">recent study in <em>PLoS Genetics</em></font></a> led by statistician Raphaëlle Chaix of the University of Oxford analyzed the genes of 30 couples from Nigeria and 30 couples from Utah to see whether they preferred a certain set of immune characteristics (technically speaking, the <a href="http://beheco.oxfordjournals.org/cgi/content/abstract/12/2/140" target="_blank"><font color="#00529b">Major Histocompatibility Complex, or M</font></a>HC) in their mates.&nbsp; 
<p>Well, yes and no — for the Americans, the study finds a &quot;small but significant&quot; tendency for couples to have dissimilar immune system gene sets, Chaix says. But among the Africans, no effect is seen, which suggests social factors there overpower any immune system preference. Or perhaps among the genetically diverse but poor African population, Chaix suggests spotting people with a weak immune system is easier, alleviating any need to sniff it out when looking for a mate.&nbsp; 
<p>So, if you are lonely and living in Utah, all you need to do is mutate your immune systems and so long, empty datebook, right? No, says Chaix. Pathogens will likely get you if your immune system is too screwed up, and that may explain why preferences aren&#39;t for extremely different immune system smells in past studies. Too much variety in your offspring&#39;s immune system genes might also lead to autoimmune diseases and other problems.&nbsp;&nbsp; 
<p>&quot;In this context, we may think that sexual selection is a weaker evolutionary force in comparison to selective pressures from pathogens,&quot; she says. &quot;But we still have to test it.&quot;&nbsp; 
<p>&quot;Our study indicates that the relative importance of biological and social factors varies from one population to another,&quot; the authors conclude. Future studies of more couples should include &quot;just married&quot; childless couples, they add, and look at more locations to build a better picture of the secrets of human attraction.&nbsp; 
<p>Or you could just ask your bartenders. No doubt they&#39;ve seen it all by now.</p>]]></description>
            <pubDate>Mon, 22 Sep 2008 13:01:17 CST</pubDate>
            <guid><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=808]]></guid>
         </item>         <item>
            <title><![CDATA[In the Netherlands, &#39;Big Brother&#39; cafe watches what you eat]]></title>
            <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=807]]></link>
            <description><![CDATA[<div class="byLine" id="byLineTag">By Arthur Max, Associated Press</div>
<div class="inside-copy">WAGENINGEN, Netherlands — At the university cafeteria, women linger longer than men over their lunch decisions. Given a choice, they tend to opt for meat labeled &quot;animal friendly,&quot; while men likely will go for a new product.</div>
<p class="inside-copy">Cameras are watching them. From inside a control room, monitors record the customers&#39; movements, hesitations, facial expressions, posture, weight, even their eating habits.</p>
<p class="inside-copy">It gives the scientists plenty to chew over. They study the influences on eating, how products can be made more appealing, and how to direct consumers to specific — perhaps healthier — choices.</p>
<p class="inside-copy">Does it matter if the cheese slices are wrapped in plastic? If the bread is presented as a loaf or sliced up? Whether the salad is on a red table or a blue one? Whether the soft drinks are by the entrance or by the checkout? Or where they stand in relation to fresh juices?</p>
<p class="inside-copy">The $4.5 million Restaurant of the Future is run by scientists of Wageningen University and Research Center, working with Sodexo, an international catering firm, and the Noldus software company, to answer questions from the food industry and behaviorists.</p>
<div id="tagCrumbs"><span class="tagListLabel">FIND MORE STORIES IN:&nbsp;</span><a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=United States">United States</a> | <a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=Japan">Japan</a> | <a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=Netherlands">Netherlands</a> | <a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=Coke">Coke</a> | <a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=Cornell">Cornell</a> | <a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=Big Brother">Big Brother</a> | <a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=Research Center">Research Center</a> | <a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=Utrecht">Utrecht</a> | <a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=Brian Wansink">Brian Wansink</a> | <a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=September-October">September-October</a> | <a class="piped-taglist-string" href="http://content.usatoday.com/community/tags/topic.aspx?req=tag&amp;tag=Wageningen University">Wageningen University</a> </div>
<p class="inside-copy">
<div class="inside-copy"><strong>LEARN MORE: </strong><a href="http://www.wageningenuniversiteit.nl/UK/about/organisation/facilities/restaurant/default.htm" target="_blank">The restaurant of the future</a></div>
<p></p>
<p class="inside-copy">&quot;We think of ourselves as rational beings, always making the best choice,&quot; says Rene Koster, director of the Restaurant of the Future Foundation. But that&#39;s not true; 80% of our decisions are made subconsciously, he said, citing U.S. studies.</p>
<p class="inside-copy">Research on consumer behavior has been around since marketing began. Cornell University professor Brian Wansink has published popular works in the United States on how to fight obesity through food psychology, and runs a lab designed to look like a kitchen on the Cornell campus. McDonald&#39;s has done confidential studies on its own customers.</p>
<p class="inside-copy">But with its spy machines, databases and battery of analysts, the Wageningen project, with 42 companies participating, is meant to take the study of eating to a level approaching rocket science.</p>
<p class="inside-copy">Knowing how to subtly guide choices could have a huge commercial impact. About half of all food consumed in the United States is outside the home. That figure shoots up to 68% in Japan.</p>
<p class="inside-copy">Companies are interested, of course, but so are public facilities. A hospital in Utrecht has asked for a project on the effects of a better meal or a change of dining surroundings on the well-being of its patients. Schools want to know how to deal with young teenagers who throw away home-prepared food and lunch on potato chips and Coke instead.</p>
<p class="inside-copy">The cafeteria is organized in a series of islands, each with a different food type, in what Koster called a free-flow system rather than the traditional long line serving everything. People feel they have a wider selection — and they tend to spend more money, he said.</p>
<p class="inside-copy">The checkout is self-service. Customers punch in the dishes they chose on the touch screen and pay by card, ensuring that everyone&#39;s eating habits can be tracked and their responses to changes can be recorded. Flush on the floor at the checkout is a scale that records the customer&#39;s weight.</p>
<p class="inside-copy">The lunchroom serves about 200 diners a day. Some 480 people registered for the project and gave their written consent to be monitored. Casual visitors are not part of the experiment.</p>
<p class="inside-copy">Discreet ceiling cameras can zoom in on a face or a plate, or pull back to view a table or broad section of the lunchroom. They record not only what food you selected, but what you almost selected and how long you paused before deciding. Facial recognition software analyzes your level of enjoyment.</p>
<p class="inside-copy">In the control room, technicians watch the action on individual screens and on a large overhead screen divided into quadrants.</p>
<p class="inside-copy">&quot;The first weeks are not very nice but you get used to it,&quot; said Vida Mohammadani, an employee on campus, adding that she no longer pays attention to the monitoring.</p>
<p class="inside-copy">&quot;It&#39;s in how things are laid out that prompts you to buy something,&quot; said student Bram van Doorn. &quot;Or when you smell a nice smell, you may buy something that you wouldn&#39;t otherwise buy,&quot; he said.</p>
<p class="inside-copy">Volunteers are encouraged to sign up by the cheap prices — it&#39;s one of the few places in the country you can eat a full meal for $6.30.</p>
<p class="inside-copy">Researchers are just beginning to experiment after establishing the clientele&#39;s baseline behavior since the cafeteria opened early this year. But they already are piecing together anecdotal evidence. Some examples:</p>
<p class="inside-copy">• Put the same coffee in four mugs of different colors and ask people which is stronger. Men likely will point to the brown mug. Women are less likely to be fooled, Koster said.</p>
<p class="inside-copy">• For months, he said, customers bought milk from a vending machine. One day, the label was changed to indicate the milk was organic — prompting some people to comment that it tasted funny.</p>
<p class="inside-copy">• People eat more when food is served on a big plate, less on a small one.</p>
<p class="inside-copy">• Attitudes change when freshly cut flowers are on the table.</p>
<p class="inside-copy">In a study published in the September-October issue of the <em>Journal of Nutrition Education and Behavior</em>, Wageningen doctoral candidate Pascalle Weijzen reported that people who say they like healthy food often succumb to junk. Nearly 600 people were asked which snack they would pick among an apple, banana, a candy bar or a molasses waffle. A week later they actually were offered the choices — and 27% who claimed to prefer fruit scarfed the candy instead.</p>
<p class="inside-copy">&quot;This is a laboratory. We control all the conditions,&quot; Koster said. The prices, assortment, arrangement and presentation can be changed according to scientific need.</p>
<p class="inside-copy">&quot;But we still call it a restaurant,&quot; he said. &quot;If we used the word &#39;laboratory,&#39; it might influence behavior.&quot;</p>
<div class="inside-copy" style="MARGIN-BOTTOM:10px;"><em>Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.</em></div>]]></description>
            <pubDate>Mon, 22 Sep 2008 12:36:49 CST</pubDate>
            <guid><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=807]]></guid>
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            <title><![CDATA[秋夜爵士]]></title>
            <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=801]]></link>
            <description><![CDATA[<img src="http://tw.blog.yahoo.com/photo/photo.php?id=_R1gE_iGGBgQZsmh9pwG8mRsMYNV&amp;photo=tn_F23_20080912054905319.jpg"/><br>]]></description>
            <pubDate>Fri, 12 Sep 2008 17:54:41 CST</pubDate>
            <guid><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=801]]></guid>
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            <title><![CDATA[比爾蓋茲(Bill Gates) 在哈佛大學畢業典禮的演講-June 7, 2007]]></title>
            <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=799]]></link>
            <description><![CDATA[<div style="BORDER-RIGHT:medium none;PADDING-RIGHT:0cm;BORDER-TOP:white 0.75pt solid;PADDING-LEFT:0cm;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;PADDING-TOP:7pt;BORDER-BOTTOM:medium none;">
<h3 style="BORDER-RIGHT:medium none;PADDING-RIGHT:0cm;BORDER-TOP:medium none;PADDING-LEFT:0cm;PADDING-BOTTOM:0cm;MARGIN:24pt 0cm 0pt;BORDER-LEFT:medium none;PADDING-TOP:0cm;BORDER-BOTTOM:medium none;"><span lang="EN-US"><font size="3"><font face="Arial Unicode MS">(摘錄於”嚴成文的想法”)<span style="COLOR:#474b4e;"></span></font></font></span></h3> 
<h3 style="BORDER-RIGHT:medium none;PADDING-RIGHT:0cm;BORDER-TOP:medium none;PADDING-LEFT:0cm;PADDING-BOTTOM:0cm;MARGIN:24pt 0cm 0pt;BORDER-LEFT:medium none;PADDING-TOP:0cm;BORDER-BOTTOM:medium none;"><span lang="EN-US" style="COLOR:#474b4e;"><a href="http://cmurobot.blogspot.com/2008/09/bill-gates-june-7-2007.html"><font face="Arial Unicode MS" color="#3d81ee" size="3">比爾蓋茲(Bill Gates) 在哈佛大學畢業典禮的演講-June 7, 2007</font></a><font size="3"><font face="Arial Unicode MS"> </font></font></span></h3> 
<p class="MsoNormal" style="BORDER-RIGHT:medium none;PADDING-RIGHT:0cm;BORDER-TOP:medium none;PADDING-LEFT:0cm;BACKGROUND:white;PADDING-BOTTOM:0cm;MARGIN:0cm 0cm 0pt;BORDER-LEFT:medium none;PADDING-TOP:0cm;BORDER-BOTTOM:medium none;"><font size="3"><span style="COLOR:#3366ff;FONT-FAMILY:新細明體;">近年來比爾蓋茲積極投入慈善公益活動，擁有三百億美金以上的蓋茲基金會是全世界規模最大的慈善基金，蓋茲本人在相關活動上的捐贈應達三百億美元以上。由於佩服他的效率及精神，股神巴菲特也承諾給蓋茲基金會三百億美元以上的捐款。但比爾蓋茲心裡到底想什麼</span><span lang="EN-US" style="COLOR:#3366ff;"><font face="Times New Roman">?</font></span><span style="COLOR:#3366ff;FONT-FAMILY:新細明體;">為何這兩位多年居世界富人白排行榜第一及第二位的先生要如此做</span><span lang="EN-US" style="COLOR:#3366ff;"><font face="Times New Roman">?</font></span><span style="COLOR:#3366ff;FONT-FAMILY:新細明體;">下面這個演講稿應該可以讓我們了解其中的一些理念</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#3366ff;FONT-FAMILY:新細明體;">英文原文網路上應該很好找，</span><span lang="EN-US" style="COLOR:#3366ff;"><font face="Times New Roman">YouTube</font></span><span style="COLOR:#3366ff;FONT-FAMILY:新細明體;">上也有演講全程的影片，也是學英文的好教材。</span><span style="COLOR:#3366ff;"><font face="Times New Roman"> </font></span><span style="COLOR:#3366ff;FONT-FAMILY:新細明體;">下面是我家太后的翻譯</span><span lang="EN-US" style="COLOR:#3366ff;"><font face="Times New Roman">:</font></span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">校長</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Bok</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">、前校長</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Rudenstine</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">、即將接任的校長</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Faust</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">、諸位董監事、師長們、特別是各位畢業生：</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">等待此刻三十幾年後，我終於可以說：「老爸，我一直告訴你，我會回到學校拿到文憑的！」</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">感謝哈佛賦予我這榮耀的一刻，明年我將另謀新職</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">.......</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">而拿到大學文憑將對我的履歷非常有幫助。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我衷心讚歎各位以較直接的方式拿到你們的學位。我呢？我很高興</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Crimson</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">稱呼我為「哈佛最成功的休學生」，我猜我可以稱之為敗部冠軍。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我也要承認是我害</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Steve Ballmer</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">從商學院休學，我是個壞榜樣，這也是為什麼我被邀請在畢業而不是開學典禮演講，若是那樣，你們中有些人可能就不會坐在這兒了。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">哈佛對我來說是很珍貴的經驗。學術氣息美不可言，我常坐在一些我根本沒選修的課堂上。住宿生活也很棒，我住在</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Currier House</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">中的</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Radcliffe</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">，我</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">&#92;</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">房間常常有一群人逗留到深夜，談著五花八門的主題，因為大夥知道我不擔心一早是否起得來。這使得我很自然變成反社會團體的帶頭者，我們這群人彼此緊黏來證明我們對一般社會人的排斥。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br><font face="Times New Roman" size="3">Radcliffe</font></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">真是個住宿的好地方，那裡女性佔多數，而男性多數是理工宅男，這種組合給我絕佳的勝算</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">──</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">你懂我的意思吧。但我在這兒學到了悲慘的一課，那就是勝算並不保證成功。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我對哈佛最鮮明的記憶是在</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">1975</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">年，我從</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Currier House</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">打電話到</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Albupuerrpue</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">的一家公司，他們正在開發世上第一部個人電腦，我向他們兜售軟體。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我很擔心被他們識破我只是個從宿舍打電話的大學生，因而掛我電話，沒想到他們說：「我們還沒完全準備好，一個月後再說」。太好了，因為我們也還沒有寫軟體。自那一刻起，我日以繼夜的爲我這個額外學分的小型計畫工作，終至帶我走上結束課業之路，但也開啟我的</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Microsoft</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">康莊之旅。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">哈佛讓我記憶最深的是它讓我活在豐沛的活力與智慧中。有時振奮、有時令人生畏，有時甚至使人氣餒，但從不缺乏挑戰。活在哈佛是個殊榮，而我卻提前離開了。雖然如此，我在哈佛的歲月、所建立的友誼及腦袋中的點子卻改造了我。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">但當我嚴肅地往回看時</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">……</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我確有一個深深的遺憾。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">離開哈佛時我並未真正認知到世界上存在著可怕的不平等</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">──</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">那些駭人的健康、財富及機會上的落差，讓數以百萬計的人生活在絕望中。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">哈佛教會我許多經濟與政治的新觀念，我也讓我在科學新知上獲益良多。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">但人類最大的進步不是在人類發明什麼，而是在於如何利用這些發明來消弭不平等。不論是透過民主、義務教育、有品質的健康照護或廣泛的經濟機會，消弭不平等絕對是人類最崇高的成就。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">離開校園時，我不知道這個國家有數以百萬計的年輕人因無知矇騙而錯失教育機會，也根本不知道在開發中國家有數以百萬人生活在悲慘的貧窮及疾病中。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">我花了數十幾年才知道！</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">各位畢業生，你們在一個全然不同的世代來到哈佛，對這世界的不平等你比學長們懂得更多。在校園的這些年，我希望你們已然想過</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">──</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">在這科技加速進步的時代，我們能如何處理並解決這些的不平等。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">想一想，就當成是聊天，如果你一星期能挪出幾小時，每個月有點結餘能奉獻，你要怎麼用才能對救濟及改善生命產生最大的效應？時間和金錢如何花在刀口上？</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">對</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Melinda</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">和我而言，我們也有一模一樣的挑戰：如何將我們有限的資源替最多的人做出最大的益處？</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">在我倆探討這個問題時，我們讀到一篇相關的文章，提到每年有數以百萬的貧窮兒童面臨死亡；死於那些在我們國家已不再造成傷害的疾病，例如麻疹、瘧疾、肺炎、</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">B</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">型肝炎、黃熱病，還有一種我甚至聽都沒聽過的病</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">──</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">輪狀病毒，它每年帶走約五十萬孩童的性命，以上無一在美國境內發生。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">我們極度震驚，假設數以百萬的垂死的孩子是可以獲救的，那麼這個世界就應發明藥、運送藥，把救他們當成當務之急！可是事實不然，只要有人出力，花不到一美元就可以救一條命，可是這偏偏就做不到。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">如果你相信生命是平等的，那麼這個事實會讓你感到厭惡：那就是有的命比其他的命更值得救。我們會告訴自己「這不會是真的吧？但它是真的，所以它就是我們付出時的優先對象。」。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">因此，我做了在座各位也同樣會做的事，我大聲問：「這個世界怎麼能眼睜睜讓這些孩童死去？」</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">答案很簡單也很殘酷。救這些孩子在資本市場中得不到報酬，各國政府也不予以補助。所以呢，這些孩子會死是因為他們的在父母資本市場中沒有力量，在我們的系統裡也沒有聲音。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">可是你我有這兩種條件！</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">我們可以發展更具創造力的資本主義，讓市場的力量更能為貧苦者服務，我們可以將市場力量延伸，讓更多人能透過服務最弱勢的痛苦族群來謀利或至少維生。我們還可以向各國政府施壓，督促他們將納稅人的錢用在最有價值的地方。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">假設我們能找出一個解決之道，能共創利益及選票，又能兼顧貧苦者的需求，那麼，我們就爲這個世界找到消弭不平等的希望。這是一條無止境的路，但只要用良心來回應這個挑戰，世界必定因而改變。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我樂觀的認為我們做得到。也有持疑論者告訴我這一切是毫無希望的，他們說：「不平等從一開始就存在，也會持續到最後，因為，人們根本就</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">…</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">不在乎」。但我完全不同意。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">我相信當我們明白我們在做些什麼時，我們會更在乎。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">在此的你我，在某個時刻，都有碰過讓我心碎的人類悲劇，而我們什麼也沒做，不是我們不在乎，而是我們不知道該做些什麼？只要知道該怎麼幫忙，你我都會付諸行動。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">所以，困難點不在於太少的關心；在於太多的複雜。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">要將關心轉化成行動，我們需要看清問題，找出解決方案，評估影響效應，偏偏這三件事的複雜性就阻礙了一切。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">就算今日網際網路發達，又有全天候即時新聞，要讓社會大眾了解問題的真相，仍然是件複雜的工程。這樣說吧，當墜機事件發生後，官方會立即召集媒體記者，承諾會盡速調查事故原因，並預防類似狀況再發生。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">但是誠實的話，官方其實得殘酷地說：「在今天發生在世界各角落可以避免的死亡中，只有百分之</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">0.5</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">發生在這架飛機上，現在我們決定盡全力來解決造成這百分之</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">0.5</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">死亡的問題」。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">比較嚴重的問題不是空難，而是那幾百萬可以避免的死亡。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">我們不太看得到這類死亡的訊息，媒體只報導新聞，而百萬垂死的人不是新聞，所以會落在被我們忽略的幕後，而就算是我們看到聽到這個狀況，我們又很難定焦在問題上，當問題複雜到我們不知如何伸出援手時，注視這些受苦的人就成了難事，我們選擇把目光移開。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">如果真正能看到問題，我們就完成了第一步，第二步就是破解複雜，尋找解決之道。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">如果要讓我們的關懷發揮最大價值，就必須找出解決方案。如果當任何組織或個人問「我能幫什麼忙？」時，我們都能給他們明確且正確的回應，那麼我相信世界上沒有關懷會被浪費。但問題的複雜性讓我們很難替每一個人找到能落實的行動，結果這些關懷就變成無益。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">破解複雜，尋找解決之道可以從四個既定的步驟進行：設定目標、找出最有槓桿效應的方法、尋求最理想的配套科技，以現有的科技做最聰明的應用。繁複的藥品開發如此，簡單的蚊帳發放也是如此。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">以愛滋病的傳染為例，整體目標當然是終結此病，具有最大槓桿效應的方法是預防，最理想措施是施打一劑可終身免疫的疫苗，所以各國政府、藥商及各基金會就都在努力研發疫苗，不過這恐怕要耗上十幾年，因此，現階段最佳的預防方式就是讓人們遠離相關危險行為。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">要實現目標就得不停地重複這四個步驟，這是固定型態。決定性的重點在於</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">──</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">永遠不放棄思考與努力，切記我們在二十世紀時在瘧疾和肺結核上的教訓</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">──</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我們向複雜投降放棄。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">當你了解問題也找到方案後，最後一步就是評估你努力的效應，分享你的成功及失敗，好讓他人由其中學習。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">當然，你也該有統計數據，你要讓大家看到你有個涵蓋數百萬孩童的疫苗接種計畫，也要讓大家看到這樣的疫苗接種能降低多少死亡率，這些統計數據不僅僅可以作為計畫改善的參考，也能吸引政府及企業挹注更多的投資。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">如果要激發人們參與，光有統計數字是不夠的，你還要秀出你的工作對人的影響讓大家能知道救一個人的命對他的家庭有多大的意義。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我想起數年前我前往</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Davos</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">，置身於一個關乎全球健康的研討會議，委員們討論著如何援救數以百萬計的生命，哇！好幾百萬呢！想想看救一條命是如何的令人振奮</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">─</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">然後再把這個感覺乘以百萬倍，可是，那是我參加過最枯燥的會議，枯燥到難以忍受。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">這個經驗之所以特別讓我震撼，是因為我當時也剛參與了某個軟體第十三版的發表會，在場的人興奮地又叫又跳，我愛讓人們為軟體而興奮，但爲什麼我們不能讓人們因拯救生命而更加興奮呢？</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">你沒辦法讓人們興奮，除非你讓他看到感覺到效應，怎麼做？這又是個複雜問題！</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">但我仍然樂觀。我知道不平等一直跟著我們，但是，那些幫助我們解決複雜問題的新工具可沒有，它們是新的，它們能幫我們落實更多的關懷，這也是爲什麼未來一定會和過去有所不同。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我們這個世代不斷有開創新局的創新</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">--</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">生化科技、電腦、網際網路給了我們前所未有的機會來終結極度貧窮，終結那些可預防的致死疾病。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br><font face="Times New Roman" size="3">60</font></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">年前，</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">George Marshall</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">在這個典禮致詞時提出了幫助戰後歐洲的計畫，他說：「我想困難之一在於問題的極度複雜性，而報紙與收音機所提供的鉅量資訊，又很能讓一般大眾了解狀況，這種差距讓我們幾乎不可能明白事情的真正重要性。」</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br><font face="Times New Roman" size="3">Marshall</font></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">一席話的</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">30</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">年後，在我缺席的畢業班時代，讓世界變更小，更開放、更透明、更近距離的科技開始萌芽。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">低價個人電腦的出現，帶來威力強大的網際網路，讓學習與溝通的機會得以轉型。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">網際網路最具魅力之處不僅止於粉碎了距離，讓世界成為你的鄰居，它還能匯集大量的聰明心智致力於解決同一問題，使創新的速度有了驚人的提升。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">但在同時，每六個人中只有一個人能享有這種科技，也就是說許多具有創造力的心智無法參予，這些具有實務智慧與相關經驗的聰明人無法使用此種科技來磨利他們的才能或對世界做出貢獻。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我們希望享有這種科技的人才愈多愈好，因為此種科技能引發讓人彼此互助的革命。它不只能讓政府，也能讓大學、公司、小團體，甚至個人看到問題、看到解決方案、看到他們為</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">60</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">年前</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">George Marshall</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">所關心的飢餓、貧窮及絕望投入的努力所造成的衝擊。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">哈佛家族的成員們，在此的各位是這個世界最頂尖的才智團體之ㄧ。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">但所為何事？</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">毫無疑問，在座的教職員、校友、同學及哈佛的贊助人，每個人都有發揮所能來改善在座及世上的其它生命。但我們還能做的更多嗎？哈佛能不能貢獻其智慧給那些連哈佛這個名字都沒聽過的人們？</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">讓我請求院長及教授們，也是哈佛的智慧領導人，當你們評審新教職員、授予終身職、評估學程，決定學位標準是否達到時，請先問問自己：</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">我們最優越的心智是否應致力於在解決我們最艱鉅的問題？</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">哈佛是否鼓勵各位老師承擔世上最嚴重的不平等問題？哈佛學生是否學習關注全球貧窮的深度</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">…</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">全球飢餓問題的普遍性</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">……</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">乾淨水源的稀有性</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">…</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">被排拒在校園外的女孩</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">……</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">死於我們可以治癒疾病的孩童？</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">這個世界最優越的一群人是否有認識到這個世界最弱勢的一群人的生活？</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">這不是耍嘴皮的問題，而你們也必須用政策回應。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我那個為我得到哈佛入學許可而驕傲無比的母親從不停止提醒我為別人付出更多。還記得在我結婚前幾天，在她舉辦一個歡迎新娘的家庭餐會上，她大聲唸出一封寫給</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Melinda</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">的有關婚姻的信，那時她已因罹癌而十分虛弱，但仍然緊抓住這個能傳達她理念的機會，信末寫著「多被給予的人，也多所被期待」。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">當你考慮到我們在座的每一個人所被給予的才智、優勢、機會，這個世界對我們的期待也應該是幾近無限的。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">ㄧ如這個時代做承諾的，我要敦促每一位畢業生承擔一個議題，一個複雜的問題、一個深沉的不平等，然後讓自己變成這方面的專家。如果你將它變成生命中的焦點，那就太好了，不過你也不必靠此才能形成衝擊。只要一星期花個幾小時，你就能由網路得到資訊，找到志同道合的人，看看障礙在哪裡、找出解決之道。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">別讓複雜使你舉足不前，積極作為，承擔大的不平等，它會成為你生命中偉大的經驗之ㄧ。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">諸位畢業生成年於這個令人驚異的世代，你們離開哈佛時擁有我們那時代所沒有的科技技能，也擁有對全球不平等現象的覺察，這個覺察也可能轉為內在良知，會讓你在放棄那些只需你舉手之勞就可以拯救的人時，良心不安。你比我們當初所擁有的更多，你必須開始更早，持續更久！</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">有這樣的自知，你怎麼能不如此做。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">我希望你們三十年後再回到這裡，檢視你們才智及精力的所完成的作為。我更希望你們不僅以專業上的成就，也要以你對世界上最深不平等的付出，以你如何對待和你ㄧ無所同但卻和你同為人類的人來評價自己。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">祝好運！</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman"> </font></span></font></p> 
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            <pubDate>Sun, 07 Sep 2008 18:38:14 CST</pubDate>
            <guid><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=799]]></guid>
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            <title><![CDATA[Steve Jobs給Stanford畢業生的演講]]></title>
            <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=798]]></link>
            <description><![CDATA[<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><span lang="EN-US"><font size="3"><font face="Times New Roman">&nbsp;</font></font></span></p> 
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><font size="3"><span style="FONT-FAMILY:新細明體;">科技和葡萄酒有什關連…發揮一下想像力吧</span><span lang="EN-US"><font face="Times New Roman">!</font></span></font></p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><font size="3"><span style="FONT-FAMILY:新細明體;">當然</span><span lang="EN-US"><font face="Times New Roman">Rainman</font></span><span style="FONT-FAMILY:新細明體;">的重點也不在此，而是了解這兩位超級成功的創業家學習、做事的方法</span><span lang="EN-US"><font face="Times New Roman">;</font></span><span style="FONT-FAMILY:新細明體;">的確或許有人或認為</span><span lang="EN-US"><font face="Times New Roman">Apple</font></span><span style="FONT-FAMILY:新細明體;">和</span><span lang="EN-US"><font face="Times New Roman">Microsoft</font></span><span style="FONT-FAMILY:新細明體;">是全球數一數二的公司，有什好擔心如何和別人競爭的問題…另一個角度則是，他們如何實現一個概念</span><span lang="EN-US"><font face="Times New Roman">!</font></span></font></p>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><font size="3"><span style="FONT-FAMILY:新細明體;">做別人做過的事沒什稀奇</span><span lang="EN-US"><font face="Times New Roman">~ </font></span><span style="FONT-FAMILY:新細明體;">創出新局才是真的有料</span><span lang="EN-US"><font face="Times New Roman">!</font></span></font></p>
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<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><font size="3"><span style="FONT-FAMILY:新細明體;">其中最感興趣的就屬他們的求學過程</span><span lang="EN-US"><font face="Times New Roman">(</font></span><span style="FONT-FAMILY:新細明體;">當然不是在鼓勵學生這麼做</span><span lang="EN-US"><font face="Times New Roman">)</font></span><span style="FONT-FAMILY:新細明體;">，至少讓時常反思特立獨行過去的自已，會這麼做的人還不少，並且不後悔遊走於理、工、藝術學院…上了一堆不是機電工程的選課</span></font></p>
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<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><font size="3"><span lang="EN-US"><font face="Times New Roman">Anyway~</font></span><span style="FONT-FAMILY:新細明體;">重點是為什麼他們這麼做，為什麼要去旁聽和自已領域表面上看來不相關的課、藝術如何成就</span><span lang="EN-US"><font face="Times New Roman">Apple、如何運用人才</font></span></font><span style="FONT-FAMILY:新細明體;"><font size="3">…</font></span>
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<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><font size="3"><span lang="EN-US"><font face="Times New Roman">(</font></span><span style="FONT-FAMILY:新細明體;">摘錄於</span><span lang="EN-US"><font face="Times New Roman">”</font></span><span style="FONT-FAMILY:新細明體;">嚴成文的想法</span><span lang="EN-US"><font face="Times New Roman">”)</font></span></font></p>
<div style="BORDER-RIGHT:medium none;PADDING-RIGHT:0cm;BORDER-TOP:white 0.75pt solid;PADDING-LEFT:0cm;PADDING-BOTTOM:0cm;BORDER-LEFT:medium none;PADDING-TOP:7pt;BORDER-BOTTOM:medium none;">
<h3 style="BORDER-RIGHT:medium none;PADDING-RIGHT:0cm;BORDER-TOP:medium none;PADDING-LEFT:0cm;PADDING-BOTTOM:0cm;MARGIN:24pt 0cm 0pt;BORDER-LEFT:medium none;PADDING-TOP:0cm;BORDER-BOTTOM:medium none;"><span lang="EN-US" style="COLOR:#474b4e;"><a href="http://cmurobot.blogspot.com/2008/07/steve-jobsstanford.html"><font face="Arial Unicode MS" color="#3d81ee" size="3">Steve Jobs給Stanford畢業生的演講</font></a><font size="3"><font face="Arial Unicode MS"> </font></font></span></h3> 
<p class="MsoNormal" style="BORDER-RIGHT:medium none;PADDING-RIGHT:0cm;BORDER-TOP:medium none;PADDING-LEFT:0cm;BACKGROUND:white;PADDING-BOTTOM:0cm;MARGIN:0cm 0cm 0pt;BORDER-LEFT:medium none;PADDING-TOP:0cm;BORDER-BOTTOM:medium none;"><font size="3"><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">這是</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">2005</font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">年</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">6</font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">月</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">25</font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">日，</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">Apple</font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">電腦暨</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">Pixar</font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">動畫執行長</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">Steve Jobs</font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">給</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">Stanford</font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">畢業生的講稿，感人至深。</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">Steve Jobs</font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">致詞完畢後，全場起立鼓掌數分鐘，歷久不竭。</span><span style="COLOR:#474b4e;"><font face="Times New Roman"> </font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">從回顧他一生的重要轉折中，</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">Steve Jobs</font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">给了年輕學子許多衷心的建議，希望大家能由其中得到鼓舞，放下無謂的包袱，無畏挫折，活出真正的自己。</span><span style="COLOR:#474b4e;"><font face="Times New Roman"> </font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">英文原文網路上應該很好找，</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">YouTube</font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">上也有演講全程的影片。講稿文辭洗鍊，也是學英文的好教材。</span><span style="COLOR:#474b4e;"><font face="Times New Roman"> </font></span><span style="COLOR:#3333ff;FONT-FAMILY:新細明體;">下面是我家太后的翻譯</span><span lang="EN-US" style="COLOR:#3333ff;"><font face="Times New Roman">:</font></span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">很榮幸能參加這個世界一流大學的畢業典禮。我個人無緣完成大學教育，事實上，這是我最貼近畢業禮的時刻。在此，我要分享三個我人生中的小故事，不多不少，就三個。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">第一個故事是關於「點」</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">(dots)</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">的串連。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我在</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Reed</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">大學唸了半年後就退學了，雖然如此，我仍在校園認真學習了一年半，你可能要問，那幹嘛退學？</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">這要從我出生前說起，我的生母是個未婚懷子的年輕大學生，她決定將我送人領養，並強烈希望領養人有大學畢業。本來我是要在讓一對律師夫婦收養，但事情在最後一刻起了變化，這對夫婦期望收養女生。因此，我那列在後補名單的養父母在半夜接獲電話，「我們有個男孩，你要嗎？」「當然！」。不過，隨後我生母發現他們沒有大學學歷，因此遲遲不肯簽領養文件，她的不情願也只維持了幾個月，因為我的養父母承諾將來一定讓我念大學。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">十七歲時，我進了大學，而且天真的選了一間幾乎和</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Stanford</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">一樣貴的學校，我勞工階層的養父母用老本付學費。半年後，我覺得不值得，我看不到生命的未來，也看不出大學如何能幫我解決這些疑惑，而我卻正耗掉父母一生的積蓄。我決定退學並相信一切都會</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">OK</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">。那是很可怕的決定，事後想來，卻也是我人生中最好的抉擇之一。退學讓我不再花力氣在沒興趣的學科上，我開始用心學我喜歡的。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">當然，這種種也不全然是浪漫的。沒了學生宿舍，我只好在同學的房間打地鋪；回收可樂，靠</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">5</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">分錢的退瓶費補貼飯錢；每星期天晚上走</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">7</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">公里路去</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Krishna</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">教堂吃ㄧ頓免費的可口美食。這些伴隨著探索及直覺而來的狼狽蹣跚在日後都變成無價的收穫。讓我舉個例子說明：</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br><font face="Times New Roman" size="3">Reed</font></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">大學在當時擁有全世界最棒的書寫藝術，在校園裡，無論是海報、標籤或儲物櫃，你都能看到非常優美的手寫書法。我反正退學了，不必去選修那些一般課程，我決定選修書寫課程以了解如何做到這些藝術。我學到了</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">serif and san serif </font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">字型、字母間不同組合的間距法則、以及頂級排版之所以頂級的原因。這種優美、歷史性、藝術感的精緻是科學無法捕捉的，著實讓我沉醉其中。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">以上種種在我人生中看似毫無實用價值可言，但是十年後，當我們設計第一台</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Macintosh</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">電腦時，它們全部湧現。我們將其設計於</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Mac</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">中，讓</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Mac</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">成為第一台擁有優美字體的電腦。想想看，如果當年我沒有投入這門課，</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Mac</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">就不會擁有多樣化字型或比例空間的選項。之後，更由於</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Windows</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">抄襲</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Mac</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">，讓它在個人電腦上無所不在。總結而言，如果我沒選擇退學，我就不會去修書寫藝術課，個人電腦恐怕就不會有那些棒透了的字型可用！當然囉，在當時我無法向前串聯起這些「點」，但十年後往回看，它們非常非常的清晰。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:red;FONT-FAMILY:新細明體;">再一次強調；因為向前看時，你無法串聯這些「點」，所以你只能在回顧時把他們串起來。因此，你必須相信這些「點」在未來總會串起來。衷心信賴某些事</span><span lang="EN-US" style="COLOR:red;"><font face="Times New Roman">──</font></span><span style="COLOR:red;FONT-FAMILY:新細明體;">諸如膽識、命運、生命、因緣等等，這個方式從來沒有讓我失望過，它讓我的生命截然不同。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">我的第二個故事是關於愛與失去。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我很幸運，很年輕就找到我愛做的事。</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Waz</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">和我在我父母的車庫開創了</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Apple</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">，那年我二十歲。我們很拼，十年間就從一個車庫大的兩人事業，成長為超過</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">4000</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">名員工，營業額</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">20</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">億的公司。三十歲前，我們再交出一張漂亮成績單</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">──Macintosh</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">。接著，我被解雇了！！！你怎麼可能被自己一手創立的公司解雇？嗯！在</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Apple</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">成長時，我雇用了一個我認為非常幹練的人一起經營公司，第一年都還順暢，之後，我們開始有了歧見並且每況愈下終至決裂，董事會挺他，因此，我就在</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">30</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">歲時公然的出局！我失去生活的焦點，一切崩離瓦解。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">有好幾個月我無所適從，我對不起前輩創業家，覺得弄丟了交付給我的傳承。我和</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">David Packard</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">、</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Bob Noyce</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">碰面並為我的一敗塗地向他們致歉。因為這個眾目睽睽下的失敗，我甚至想逃離矽谷。但是，有件事卻越來越清楚</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">──</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我仍然深愛我所做的！在</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Apple</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">所發生的事並沒有絲毫改變這點，我被踢出來沒錯，但所愛依舊，我決定從新出發。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">當時我並沒體會到被</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Apple</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">解雇是發生在我身上最好的事，成功後的沉重感被初創者的無包袱所取代，因為一切都顯得不確定，這反而給了我全然的自由，讓我進入下一個我人生中最具創意的階段。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">接下來的五年，我開創了一家叫</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">NeXT</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">另一家叫</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Pixar</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">的公司，同時與一位令人驚豔的女子邂遘相戀後成婚。</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Pixar</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">製作了全球第一部動畫電影</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Toy Story</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">，直到現在它仍是全球最成功的動畫工作室。</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">NeXT</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">則在一次巨大的轉型中被</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Apple</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">併購，我也重回</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Apple</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">。在</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">NeXT</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">時代發展的科技變成目前</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Apple</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">重生的核心技術，</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Laurene</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">和我一起共組美滿的家庭。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我十分確信如果</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Apple</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">沒有開除我，這一切都不會發生。這是一劑苦藥，但我猜病人需要它。有時候，生命會用磚頭砸你腦袋，但別失去信念，我深信唯一能支撐我持續下去的就是我愛我所做的事。你也必須找出你的所愛，工作愛情都是如此。工作會佔據你生命中很大的部分，</span><span style="COLOR:red;FONT-FAMILY:新細明體;">所以唯一讓自己滿足的方式就是真切的相信自己所做的是偉大的工作，而偉大的工作就是你愛你所做。如果你還沒找到，繼續加油，別妥協，全心付出，當你發現它時你就一定會知道。之後，就像所有和諧的人際關係一樣，在往後的人生歲月中，只會愈來愈好，所以，繼續尋找，別妥協。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">我的第三個故事是關於死亡。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">在我</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">17</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">歲時我讀到這樣一段話：「如果你把每一天當做是最後一天去活，總有一天，你篤定會是對的」這句話深入我心，從那時起的</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">33</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">年，每天早晨站在鏡子前面，我問自己：「如果今天是我的最後一天，我還會不會做我今天原本要做的事？」，如果答案持續為「不」多日，我就知道是該改變的時候。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">時時記住自己即將死亡，成為我面對重大抉擇時的一項利器，因為在面對死亡下，外來的期許、所有的自尊、對尷尬或失敗的恐懼</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">──</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">這些都變得無足輕重，只剩下真正最重要的部份。要避免害怕失去所有的陷阱，提醒自己正視死亡是我所知道最好的方法，如果你本來就是一無所有，還有理由不跟著你的心走嗎？</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">大約一年前，我被診斷出罹患癌症，還記得那天早上</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">7</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">：</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">30</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">我的胰臟裡清楚的掃瞄到一個腫瘤，而我甚至不知道胰臟是做啥的？醫生說這個腫瘤是幾可確定是無法治癒的，我只能再活</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">3</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">到</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">6</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">個月，他建議我回家，將我個人的事務做個處理，以醫生的用辭而言，這代表我將死亡。這也意味著你必須把原本要在未來十年中想要告訴孩子的所有想法，在短短幾個月裡全部說完，它還代表要妥善處理後事使你的家庭能儘量無礙的維持下去，它也代表了再見的時候到了。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">承受這個診斷結果一整天後，稍後當晚，我做切片檢驗，醫生從我的喉嚨伸進一根內視鏡，通過我的胃到達胰臟，用一根針摘取腫瘤上的一點細胞。當時我打了鎮靜劑，但我太太在旁邊，她告訴我醫生在顯微鏡下檢視細胞後哭了出來，因為結果顯示，那是一種非常少見能用手術治癒的腫瘤，我開了刀，我現在很好。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">這是我離死亡最近的一次，希望在未來幾十年它仍然是。經此種種，我現在可以更確切的和你談死亡，死亡對我不再只是個有用的知性觀念。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">沒有人喜歡死亡，就算死了可以上天堂，大家還是不想死。然而死亡卻是我們共同的終點站，沒人能躲過它。這樣是對的，因為死亡很可能是生命的最佳創作。死亡是生命的改變執行官，它清空老的，讓路給新的，此時此刻你屬於新的，有一天，就在不久的將來，你也會成為待清除的老舊，原諒我的誇張，但這絕對是事實。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:red;FONT-FAMILY:新細明體;"><font size="3">你的時間有限，所以別浪費在替別人活，別陷入教條，也就是不要依照別人的想法而活，別讓別人的雜音淹蓋了你自己內在的聲音，最最重要的是，要有勇氣跟隨你的內心和直覺，它們會知道你該成為什麼樣貌，所有其他一切都是次要的。</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">在我年輕時，有一個棒透的期刊稱得上是我那個年代的聖經</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">──The Whole Earth Catalog </font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">，創始人是個叫</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Stewart Brand</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">的傢伙，就住在離這兒不遠的</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Menlo Park</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">附近，他用詩一般的筆觸帶出作品中的生命。期刊發行在</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">1960</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">年代末，那時還沒有個人及桌上型電腦，所以，一切靠打字、剪貼及拍立得相機，就像</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Google</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">的紙上版。想想看，在</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">Google</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">出現前</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">35</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">年，充滿了理想，也充滿了精巧工具和頂級理念。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">在發行數期，也走了他們要走的路之後，</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman"> Stewart</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">和他的團隊發行了最後一期</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">The Whole Earth Catalog</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">。時值</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman">1970</font></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">年末，我當時正在你們這個年紀。在最後一期的頁底有張相片，在黎明中的鄉村路上，呈現著你要告搭便車雲遊的探險者氛圍，在相片的底層有一行字</span><span style="COLOR:red;FONT-FAMILY:新細明體;">「保有渴望、保有傻勁</span><span lang="EN-US" style="COLOR:red;"><font face="Times New Roman"> (stay hungry, stay foolish)</font></span><span style="COLOR:red;FONT-FAMILY:新細明體;">」</span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">。我真心期望自己如此，在你們畢業展開另一個新階段時，我也這樣期許在座各位。</span></font><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;"><font size="3">保有渴望、保有傻勁</font></span><span lang="EN-US" style="COLOR:#474b4e;"><br><br></span><font size="3"><span style="COLOR:#474b4e;FONT-FAMILY:新細明體;">感謝大家</span><span lang="EN-US" style="COLOR:#474b4e;"><font face="Times New Roman"> </font></span></font></p> 
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            <pubDate>Sun, 07 Sep 2008 18:36:31 CST</pubDate>
            <guid><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=798]]></guid>
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            <title><![CDATA[網路力量大 7年級部落客 獨力代理美國 領導品牌 衛生棉條 年底可望來台 進駐美妝通路 搶70億元市場]]></title>
            <link><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=790]]></link>
            <description><![CDATA[<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><span lang="EN-US"><font size="3"><font face="Times New Roman">&nbsp;葡萄酒和棉條有什關係…就產品而言大体上沒關連，重點在於網路行銷！！！在閱過Rainman學弟的部落格時看到他對這篇文章的分析，值得一窺就近；多看看別人在做什麼，定位出自我獨特性，想想該如何付諸實行…對自已的期許~ </font>
<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><span lang="EN-US">&nbsp;很像有句話這麼說：「太陽底下有什新鮮事?」；或許改成：「網路之中有什新鮮事」對現今的環境會更貼切！到底提供多少獨特性、吸引力、熱沉、便利性、細節…等，大概都難逃網路的撐控（除非完全不用、或刻易封鎖）</span></p>
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<p class="MsoNormal" style="MARGIN:0cm 0cm 0pt;"><span lang="EN-US"><font size="3"><font face="Times New Roman">(以下Rainman學弟的心得，）&nbsp;</font> 
<h4 style="MARGIN-BOTTOM:0px;">有趣的新聞</h4>
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<div align="left"><a href="http://1-apple.com.tw/index.cfm?Fuseaction=Article&amp;Art_ID=30914883&amp;IssueID=20080902"><u><font face="&#x006a19;&#x006977;&#x009ad4;" color="#000000" size="3">http://1-apple.com.tw/index.cfm?Fuseaction=Article&amp;Art_ID=30914883&amp;IssueID=20080902</font></u></a></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">這則新聞我覺得很有興趣。</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">好玩的不是在這個創業的人本身和產品。</font></div>
<div align="left"><br><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">而是在另外的方面。</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">第一：消費模式的大改變。曾幾何時，我們要買一樣新東西的時候已經開始習慣先上網找評價、<br>　　　找使用心得、找價錢。有一種新行業正在抬頭，Blogger(部落客)。<br>　　　我想在這個網路世代中，這個行業只會越來越興盛。<br>　　　網路越來越方便，網上購物已成顯學，今天在台灣我要買一件西班牙足球隊的球衣，<br>　　　只要有信用卡，上網點選想要的Size、樣式、以及顏色。一兩個禮拜內就可以到手。<br>　　　但是，我在買之前我要怎麼決定透過哪家線上購物買、我買的這件衣服有沒有人買過、<br>　　　他們買多少、有沒有缺點、會不會褪色跟退換貨服務等等。</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　這些隱性的廣告效果跟極具有說服力的網路介紹，在此就突然間扮演了重要的角色，</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　所以會開始習慣再買東西前去某幾個站或論壇還是BBS，然後會開始認識一些ID，</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　這個人你可能不認識，但妳會開始習慣她/他介紹的東西，</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　並開始用她買東西的品牌跟注意的點來做為自己買東西的參考和準繩。<br>　　　注重數據的就會去看測試報告型的論壇，</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　注重品質和使用方式的就會開始看拍出來的介紹照片跟使用心得，<br>　　　漸漸的妳會發現，妳買東西的時候真的是在看電視頻道上或是網頁上的廣告嗎？<br>　　　還是已經有一套妳找妳要的東西的邏輯了？</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　拍賣比價、Blogger介紹、跟論壇的推薦是不是才是幫助妳<br>　　　是否決定購買的甚至是了解這項新產品問世的主要媒介。<br>　　　我想應該已經有廠商主動提供東西給在該領域有名的Blogger，</font><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">並讓他們免費測試使用，</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　利用著他們的高知名度以及隱性的廣告效果來達到推展產品的目的。<br><br>第二：這則新聞讓我們看到了，產品上市必須經過主管機關的檢驗。</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　然而，主管機關是不是應該因時而變法。</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　耳溫槍、OK繃、衛生棉、衛生棉條...etc.</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　在現行法令的規範和衛生署解讀下，全部是屬於藥事法管轄範圍內，<br>　　　需要有合格的執照才能夠販賣，對此我存以懷疑的態度。</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　首先可以看到這些東西幾乎都不是侵入式的，最多是接觸式，比較有爭議的還是綿條。</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　但只要檢驗時的標準夠嚴格，產品標示清楚，安全標章建立好不要讓惡質商品流入市面，</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　真的需要用到藥事法來規定這些器材都屬於醫療器材嗎？<br>　　　再來是法令的與時性太慢，等到有人開始賣才說要罰，也沒做宣導，</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　有點不教而殺謂之虐的味道。<br>　　　最後是我一直覺得的，台灣最需要改進的地方，對於法令的應變性和制訂效率，</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　這點真的是讓人感到很無力，<br>　　　幾個重要的法令要不是有民眾一直努力，我想要改也不知道要多久。</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　比方柯媽媽極力奔走的強制汽車責任險，又或是限定繼承和拋棄繼承的修法也是延宕多年。<br>　　　當然，我們不能苛求政府機關要面面俱到，尤其民主國家的效率問題一直是被彰顯的。</font></div>
<div align="left"><font face="&#x006a19;&#x006977;&#x009ad4;" size="3">　　　但是這卻不能成為藉口，<br>　　　我們可以不苛求，但卻不能不要求。<br>
<p><strong></strong><br></p>
<p><strong></strong>（以下為正文）<br><br></p>
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<p>網路力量到底有多大？現代人幾乎離不開網路，不少消費者習慣買東西前上網參考使用評價，好用的東西也常因熱情網友分享，即便在實體通路買不到，透過網路或代買也能變成熱門商品，像是台灣女生不怎麼熟悉的導管式衛生棉條，也因網友相挺，讓7年級生凡妮莎從愛用到想直接引進台灣，花了約2年時間，終於可望年底在台上市，搶佔國內每年營業額達70億元的衛生棉市場。報導╱曾心儀 攝影╱高世安、葉仁傑 部分產品圖片提供╱各廠商 <br></p>
<p><strong></strong><br>上網搜尋「小棉條兒」就能看到一個專門介紹棉條的部落格（<a href="http://tw.myblog.yahoo.com/jw!b_GvCveCHBZAWd6xaC.33lDn/" target="_blank">http://tw.myblog.yahoo.com/jw!b_GvCveCHBZAWd6xaC.33lDn/</a>），站主凡妮莎是個7年級生，4年前留學美國時發現美國女生使用棉條的比例高得驚人，原來美國市面販售就有十多種品牌，還有各式導管可輔助使用，包裝更是五花八門，從此便愛上這方便的小東西，並開始做代買服務，讓台灣女生可上網購買美國好用棉條，當時光凡妮莎一個人每月就可賣出上萬條，加上其他賣家，估計4年前每個月約有4~5萬條棉條的需求量。 <br>美國兩大領導品牌Tampax與Playtex的衛生棉條品項就多達30種，在使用率達80%的美國，光Playtex一年營業額就超過100億元台幣，無疑是塊超級大餅，因此各廠商都卯足勁推出各種好用的棉條，反觀台灣因民情風俗，加上衛生教育從不提及這項衛生用品，導致使用人數稀少；此外，台灣可取得的棉條品項稀少，使用上也比美國常見的導管式棉條困難，因此使用人數成長極緩慢。 <br></p>
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<div class="article_text_new">目前顏色鮮豔、包裝可愛的各種導管式棉條只能夠在國外購買。 </div></td></tr></tbody></table></div></div></td></tr></tbody></table>
<p><strong>國內僅見一種品牌 </strong><br>不少人開始使用棉條都是因為遇到<span><span id="iCliCK_SafeGuard"><span id="word1"><span id="iCliCK_SafeGuard"><span id="word1" style="CURSOR:pointer;COLOR:#009900;BORDER-BOTTOM:2px dashed;TEXT-DECORATION:underline;">出遊</span></span></span></span></span>下水或運動時，才買來用用看。在台灣衛生棉一年有70億元的營業額，竟然只有o.b.一種品牌兩款品項的衛生棉條，且都是需自己用手指推入的無導管式衛生棉條，對許多沒接觸過棉條的女生來說，無疑增加使用難度。凡妮莎覺得台灣女生處在悶熱潮濕的環境中，應有更好的衛生用品選擇權，便在4年前架設部落格倡導棉條的好處，分析不同棉條的優缺點，並提供世界各地販售點的資訊及提供代買服務，使她的部落格從每天十多人次瀏覽，爬升到現在的每天兩千多人次，每天更有上百人留言詢問「好用棉條到底哪裡買」，儼然成為棉條教主。<br>兩年前，衛生署正式取締無藥商執照販賣棉條的網拍賣家，從此棉條代買不能在網路進行，凡妮莎於是決心把好用的導管式棉條正式引進台灣，無奈台灣法規將衛生棉條定為侵入式醫療用品，如要進口需經繁複認證跟手續，與美國某領導品牌協商一年的凡妮莎，不但親自做市場分析及簡報給美國總公司，更整理她個人部落格台灣女生心聲，翻譯給該品牌公司，讓他們相信台灣潛在市場，進而談到代理權，耗時一年多才成功。 <br></p>
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<p><strong>導管式年底可望上市 </strong><br>此外，需按照台灣衛生法規，將各種品項的原料、添加物、包裝、製造廠證件等證明文件，向美國總公司申請再翻譯成中文送到衛生署審核，歷經多次阻礙雖曾讓她萌生退意，卻因許多網友支持鼓勵，讓導管式衛生棉條可望在今年年底於康是美或屈臣氏等藥妝店與台灣女生相會。 <br></p>
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<p><strong>導管式衛生棉條使用方法 </strong><br></p>
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<p><strong>step2 </strong><br>身體放鬆，將導管前半部輕推入陰道內，但陰道方向因人而異，如難以放入，可換不同角度推入。 <br></p>
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<p><strong>step3 </strong><br>用中指將導管的後半段輕輕推入，棉條就可順勢被推進入到陰道裡面。 <br></p>
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<p><strong>step4 </strong><br>將導管取出，棉條就會留在陰道內，更換時，只要手拉棉線就可將棉條取出。 <br></p>
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<div class="article_text_new">凡妮莎在網站上提供棉條販售資訊，被衛生署開了張3萬元罰單。 </div></td></tr></tbody></table></div></div></td></tr></tbody></table>
<p><strong>部落格提供購買資訊 遭罰3萬 </strong><br>凡妮莎在推廣衛生棉條所花的心力真的可說是痴狂，她除了辭掉了國際貿易的工作，致力於讓更多台灣女性更了解衛生棉條的正確使用方法，進而打算將產品引進台灣外，也因她熱心的將棉條購買資訊提供給網友，收到了1張3萬元的罰單。<br>由於衛生棉條屬於侵入式醫療用品，凡妮莎原本在部落格上提供許多棉條購買處的資訊，在8月因觸犯藥事第65條「非藥商不得為藥物廣告，而收到3萬元的罰單，目前凡妮莎已將網路上的棉條購買資訊撤除，她無奈的笑著說「怎麼搞的好像在賣毒品一樣？」然而台灣的法規如此，凡妮莎也只能夠乖乖遵守法條，並且加快將棉條光明正大引進台灣的腳步。曾心儀 <br></p>
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<div class="article_text_new">李木生婦產科副院長<br>吳孟宗醫師 </div></td></tr></tbody></table></div></div></td></tr></tbody></table>
<p><strong>醫生建議<br>務必定時更換棉條 </strong><br>吳孟宗醫師表示，衛生棉條雖方便，卻曾有病例將衛生棉條放在陰道內長達1周忘記取出而引發細菌感染就醫，醫學報導上也有因使用棉條感染TSS(中毒性休克症候群)的病例，該使用者因抵抗力較差且衛生棉條使用過久未取出，造成陰道過分乾燥導致黏膜受損，再加上金黃色葡萄球菌侵入所致，一般而言，只要使用時注意清潔並定時更換，基本上無使用上危險。曾心儀 <br></p>
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<p><strong>step1 </strong><br>選擇舒適的姿勢，雙手清潔過後，持衛生棉條，以大拇指、中指跟無名指輕捏住導管中間。 <br></p>
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            <pubDate>Thu, 04 Sep 2008 10:17:38 CST</pubDate>
            <guid><![CDATA[http://tw.myblog.yahoo.com/thomas-wine/article?mid=790]]></guid>
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